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Online Marketing | phatanium


Computer & Networking | Web & SEO

Online Marketing | phatanium

What is SEO?
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Search engine optimization (SEO) is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from "natural" (also known as "organic" or "algorithmic") search engine listings. In effect, SEO is marketing by appealing to machine algorithms to increase search engine relevance and ultimately web traffic. This is analogous to foot traffic in retail advertising. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.
We take a Customized, 2 Step SEO Process as follows:

Phase 1 – Onsite Search Engine Optimization

The first phase is where we make SEO recommendations and changes to optimize your website to target better the audiences that you are looking to target for your business and throughout your website.

We recommend that you optimize every page of your website to increase visibility and attract more visitors. The first phase of the optimization approach we take is as follows:

* Search Engine Optimization Strategy – We will review the history of your website, your online competition and will conduct an analysis of the customized specific approach we will take to optimize your website.
* Content Recommendations – A thorough review of the existing content of your site. If needed, we have an in house staff of writers that can create new visitor focused content for your website.
* SEO Keyword Research – Extensive research of your industry and recommendations on which keywords and phrases will be most beneficial to optimize and naturally incorporate on each page of your website.
* Meta Tags Copywriting – We will write visitor focused Meta Tags for your website that will include the following for each page: Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
* Additional On Site Optimization Changes - If needed we will create a new XML sitemap and will re-write and analyze the URL structure of your website.
* Implementation of SEO Changes – We can work with your website designer to install all of the search engine optimization recommendations or let our expert web developer implement the changes directly to your website.

To receive a quote based on the amount of onsite search engine optimization work that your website needs, please give us a call at 602-281-4557 or please contact us.

Phase 2 – Ongoing Relevant Link Building & Search Engine “Trust Factor” Building

The second phase is just as important for every website in every industry. The first phase above which is the onsite search engine optimization will only get you so far. To really do well long term, every website MUST build relevant incoming links from many different sources to their website to help build their business online. Our link building approach will help: increase visitors, improve your brand online and will help develop a level of “search engine trust” over time.

We recommend a custom relevant link building approach as follows:

We develop a customized and blended link building strategy that includes:

* Online Publicity: Writing and online distribution of newsworthy press releases.
* Social Networking: Creation of relevant social networking profiles for your business.
* Article Marketing: Writing and online distribution of relevant topics that relate to your business.
* Local Search Engine Submission: Creation of business listings in the top local search engine directories.
* Directory Submission: Manually select and submit the highest quality relevant directories available.
* Blog Commenting: Well crafted comments on relevant industry blogs.
* Video Marketing: Submission of videos to top video portals.

Monthly Ongoing Search Engine Optimization Reporting – In addition to monitoring the keyword positioning in the major search engines we will also look at the visitors and sales generated from our SEO efforts by looking at your website analytics. You will have a scheduled meeting with one of our seasoned SEO experts each month to review the monthly link building activities and to review the reports and discuss any additional ongoing SEO recommendations that might be needed for your website.

Internet Marketing Channels
• Display Advertising
The process of placing ads on third-party websites with the goal of creating branding awareness and/or generating traffic
Examples: Banner ads, video ads, interactive ads, overlays, interstitials, etc.
• Email Marketing
The process of collecting email addresses from potential leads and marketing to them via email messages
Examples: Email newsletters, brand building emails, conversion-focused emails, etc.
• Pay-Per-Click Advertising (PPC) 
The process of bidding for placement at search engines (major or niche) to earn visibility and traffic when relevant queries are performed
Examples: Google Adwords, Yahoo! Search Marketing, Business.com Advertising, etc.
• Online Public Relations
The process of generating media from primarily online outlets in order to earn branding and traffic
Examples: PRNewswire, PRWeb, Internet media focused PR agency work, etc.
• Search Engine Optimization (SEO)
The process of earning rankings in the "organic" results of the major search engines (Google, Yahoo!, Bing)
Examples: Keyword research, on-page optimization, link building, etc.
• Affiliate Marketing
The process of incentivizing other sites to push your product in exchange for a share of the revenue they drive
Examples: Commission Junction, in-house affiliate programs, etc.
• Social Media Marketing (SMM) 
The process of leveraging social media platforms (small and large) to earn visibility and traffic
Examples: Facebook Group pages, Twitter marketing, pushing content on Digg, etc.
• Viral Content Campaigns
The process of generating creative content that will help spread your branding/marketing message and earn traffic
Examples: Linkbait production, viral videos, guerrilla marketing, etc.
• Conversion Rate Optimization (CRO) 
The process of improving the path from landing to conversion to get more leads/signups/customers
Examples: Split & multivariate testing, click-through-rate improvements, purchase-process simplification, etc.

Some of these may overlap - for example, viral content campaigns may simply be a means to an end of better search engine optimization - but as they can all be separate entities, engaged in for their own purposes, I've made them distinct.

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